Archive for the ‘NYC’ Category
Friday, August 27th, 2010


We Are making a lot of changes Around here, please check back DAILY.
Posted in NYC, Uncategorized | No Comments »
Thursday, August 5th, 2010
In an effort to increase our branding, we have ordered more stickers. Its important to note this our first time ever printing the name of our brand, before it has only been seen in the neck label and digital online. You can find these stickers with every purchase that you make ….ENJOY

Tags: fundamental quality, script logo, Sehota, Stickers
Posted in A-T-L, Ho!, Art, NYC, Propaganda, Quality, Uncategorized | No Comments »
Wednesday, July 28th, 2010
They come in different shapes and sizes , and if you have a number and an email you should probably have one. For some reason we thought putting up a website, printing t-shirts, making stickers and etc… were more important. Somehow we believed if we said Sehota 1. people would google it, 2. people knew how to spell it, 3. people cared what it was, 4. they would know what we do, 5. we thought somehow the name Sehota would stick in their head and maybe give us a call….wait do they even know what our number is. Below is a preview of the most FUNDAMENTAL thing of them all a business card.

Tags: business cards, fundamental quality
Posted in Art, NYC, Quality, Uncategorized, fundamental qaulity | No Comments »
Tuesday, July 27th, 2010
While doing some research (or lack their of) for Spring 2011 I came across this video on bullet proof clothing. The best part about this video is not the clothing but, the fact that every employee is shot just to make sure they can behind the product 100 percent. Bulletproof clothing is and will always be FUNDAMENTAL QUALITY.
source: VBS
Posted in Fashion, NYC, Quality | No Comments »
Friday, July 23rd, 2010

The whole concept of a fortune cookie is FUNDAMENTAL QULITY and something I wish I thought of; (A piece a paper in cookie that makes you feel good about yourself and if your lucky a winning lottery number) unfortunately the Japanese beat me to it.
A fortune cookie is a crisp Asian cookie usually made from flour, sugar, vanilla, and oil with a “fortune” wrapped inside. A “fortune” is a piece of paper with words of faux wisdom or a vagueprophecy. In the United States and Canada (although also available in other parts of the Western world), it is usually served with Chinese food in Chinese restaurants as a dessert. The message inside may also include a list of lucky numbers (used by some as lottery numbers) and a Chinese phrase with translation. The exact provenance of fortune cookies is unclear, but various immigrant groups in California claim to have popularized them in the early 20th century, basing their recipe on a traditional Japanese cracker.[1] The cookies are mostly unknown in mainland China or Taiwan.
Source: Fortune Cookie
Tags: cookie, food, fortune, fundamental quality
Posted in Grub, NYC, Photography, Quality, fundamental qaulity | No Comments »
Thursday, July 15th, 2010
I took a trip to Fao Schwarz this past weekend and saw this.

Enough said this is what we strive to be.
Tags: FAO, fundamental quality
Posted in Art, Fashion, NYC, fundamental qaulity | No Comments »
Sunday, July 11th, 2010
Some brands post what they ate for the day, but really who cares when we know they can not even make it…. Well heres a change to the streetwear norm. All ingredients cost about $12.00 and only takes about 45 min of your time, You Can find the recipe after the jump.

(more…)
Posted in Art, For Me and A Lady Friend, Grub, NYC, fundamental qaulity | No Comments »
Friday, July 9th, 2010
Im attempting to organize and scan receipts and this is how the process started .

Tags: corey, organizing, PIG PIN
Posted in NYC, PIG PIN, Quality | No Comments »
Friday, March 26th, 2010

So Im walking down the block on my lunch break ( yes I do have a day job ), only to be reminded that im walking and this guy will soon be driving this beautiful car. Some of you probably only see an old red sports car I see I see the best car I have seen in the last two years I have been here in New York. THEY JUST DONT MAKE THEM LIKE THEY USED TOO: FUNDAMENTAL QUALITY
Tags: cars, fundamental quality, red
Posted in NYC, fundamental qaulity | No Comments »
Monday, March 1st, 2010
Hope you saw the gold medal game yesterday. It was the best and only hockey game I have ever seen.
Tags: 60 watt, Moleskine
Posted in Art, NYC | No Comments »
Monday, February 22nd, 2010
Hope your enjoying those winter Olympics. 60 watt the cartoon is ready and coming next week.
Tags: 60 watt, Moleskine, Olympics
Posted in Art, Moleskine Monday, NYC | No Comments »
Monday, February 15th, 2010
HAPPY PRES DAY
Tags: 60 watt, Moleskine
Posted in Art, Moleskine Monday, NYC | No Comments »
Monday, February 1st, 2010

TRIBUTE TO THE GRAMMYS.
Tags: 60 watt, Moleskine
Posted in Art, Moleskine Monday, NYC | No Comments »
Tuesday, January 26th, 2010
Moleskine Mondays will feature 60 watt the character above doing various different things all drawn in a Moleskine; which is pretty much every artist personal Bible. ENJOY
Tags: 60 watt, Moleskine, Monday
Posted in Art, NYC | No Comments »